Self-proclaimed door-to-door heartbreak salesmen Nature TV have got a natural way with words, and on their latest single Aways It Goes, the group is showing off the best of their easy rhymes and laid-back, late-night style. The track is a laconic, lazy, and hazy song that rows and flows like the waves that crash on the band’s local Brighton beach.
Blending elements of the guitarwork from The Smiths with more contemporary vocal sounds and stylings of groups like The Vaccines, as well as aspects of beach-goth, indie-pop, and psychedelic-rock, this is a captivating track that sits in the liminal space between staying where you are and moving on to something new; coming together and coming apart, being lonely or being free. Despite the laid-back feel of the song, there is a constant sense of movement in the music supplied by the tight rhythm section, inventive chords, sparkling guitar work, and dreamy vocals, which perfectly reflect and encapsulate that feeling of push and pull in the lyrics.
This is a song that you have simultaneously heard a hundred times before and hear with fresh ears with each repeat play. And, thanks to how easy it is on the ears, you will want to repeat it over and over again. So yes, Nature TV have a natural way with words, but they have a natural way with sounds, as well, and that combination makes them one to watch, for sure.
Written by Matthew Ingate


