You know what? Yup. It tracks.
In different forums, I have been hearing people debate about whether or not “underground rap” is fucked up by this need to take things into a rage rap direction. While homogeneity will likely be the downfall of any underground movement (as one of the points of underground is to lay down the groundwork for what hip hop could sound like, if it had creative chutzpah), you can at least say that the lo-fi, self-produced sound is a hallmark of DIY/underground music, at least to those with more experimental ears.
If this is you who holds this truth to be unwavering, then Sam Rubin may be to your taste. The music he makes bridges the gap between noise pop, indie rock, and hip hop. Think if Vex Ruffin was signed to HIT+RUN or Goner Records instead of Stones Throw. Distorted drums blast like cherry bombs in the street, shimmering guitar chords and catchy melodies remind you of Times New Viking after a good night’s sleep. The vocals may come in buried underneath the mix, but you will be too busy singing the chorus out of nowhere to care. What will make the catchiness even worse is how short the song is. A minute and 40 seconds going in and going out, yet something about the track will stay with you longer than you expect it to. By bridging the gap between noise pop, garage rock, and some hip hop, Sam Rubin may have hit upon interesting territory.
Written by mynameisblueskye
